Rare beauty concealer ingredients9/17/2023 ![]() I tested Ilia the same way you might-I applied the makeup to my face using the applications that the brand recommended. When you've finished beauty products, you can send them into Ilia for proper recycling. Ilia also uses recycled aluminum, glass, and “responsibly sourced” paper in its own packaging to further its sustainability efforts. From there, TerraCycle breaks down the packaging to avoid them entering a landfill. ![]() You’ll also find oils and extracts, as well as other moisturizing and skin-protecting ingredients, in the makeup items, too.Īnother part of Ilia’s mission is to create less waste by partnering with the Zero Waste Box program via TerraCycle, a company that “provides solutions for difficult-to-recycle waste that cannot be recycled through one of our free programs or through regular municipal recycling.” How this works: Ilia asks that you mail in up to five used-up products from Ilia or other brands per month using a prepaid shipping label. For example, you’ll find protecting SPF (more specifically, zinc oxide) in the skin tint and hydration-boosting hyaluronic acid in the lip oil. In addition to not including certain ingredients, Ilia makes a point to include “active” skincare ingredients, even in its makeup. Ilia’s pricing is also not far off from other high-end brands you’ll find on Sephora’s site, with products ranging from $24 to $54. Ilia is listed under Sephora’s “clean” makeup and skincare sections, which the retailer describes as products “formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde, and more.” Though there is no legally agreed-upon definition for “clean” or “natural” makeup, it’s worth mentioning, as its listing under this category on Sephora’s site is a selling point for some customers who trust the retailer’s vetting process. She set out to recreate a “clean” version of her favorite lip balm, and the brand expanded from there. It was founded in 2011 by Sasha Plavsic, a graphic designer and creative consultant with a passion for health and wellness, when she realized that her favorite lip balm contained ingredients she deemed harmful for daily use. I put some of the most popular items from the line to the test to see how they live up to the rave reviews.ĭespite its more recent popularity, Ilia isn’t new. I felt like Ilia could be my new go-to brand. I’m exactly that someone who prefers flexible makeup that allows my natural skin to show through while still allowing me to cover darkness or blemishes. ![]() ![]() It’s like they knew me (those algorithms, I tell ya). Ilia boasts similar claims to other mega-popular brands, like millennial-favorite Glossier or trendy newcomer Kosas: good-for-skin ingredients and buildable makeup that can look practically non-existent but enhance your features or be layered for a playful, dramatic look. And yes, the ads proved effective-even on me, Reviewed’s beauty editor-because I decided I had to try the brand. This is only an example of one Ilia Beauty advertisement that has come across my screen in recent months. Several times a week, I unlock my phone, tap the Instagram icon, and am greeted by a video of a woman shaking a bottle and applying its liquid to her face before blending it out to reveal the most glowing, even-toned skin I've ever seen. ![]()
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